Jennifer Stothers, Founder and CEO
Jennifer has been at the forefront of digital marketing since the beginning, when it was called new media and interactive, leading ground-breaking initiatives with New York Times Digital, Prodigy (CBS/IBM/Sears), CompuServe and AOL. She was the first person to apply CPM advertising valuation techniques to new media, working with New York City’s MTA and the BBC, and commercialized the first online e-commerce site, CompuServe’s Electronic Mall.
As a marketing strategist and advertising sales executive, Jennifer has created compelling marketing opportunities for dozens of demanding blue chip clients across North America, including Best Buy, Wal-Mart, Dell, Canada Post, Canadian Tire, Shoppers Drug Mart, Disney, ESPN, Columbia House, BMG, About.com, M&M Mars, Time-Warner, WWF, AT&T and IBM.
Jennifer has also advised a number of venture-backed media start-ups, helping them develop their go-to-market strategies and USPs, defining developmental and sales milestones to support investment, and assisting with early business development and closing. As the founder of a sales consultancy and rep firm in NYC, Jennifer developed the business plan for Yack.com (the “TV Guide” of the web) and secured $18 million in funding from key venture capital sources – largely based on the success of her advertising sales efforts – including a $500K sponsorship contract from BMG Music. Jennifer created an advertising sales team for Yack that within 3 months achieved and maintained 100% sell-through at an average CPM of $20 with clients like iVillage, Disney and Warner Brothers.
As the head of sales for AOL Canada, Jennifer managed a large sales, operations and marketing team and increased revenues 100% within her first year at the helm. When 100% sell-through was achieved, Jennifer created the AOL Canada “Media Network” and partnered with other media companies (CBC, The New York Times Company, Galaxie Music) to rep their digital properties.
Jennifer’s specialties are big picture – market and media strategy, audience segmentation and messaging — and pragmatic — return on investment, go-to-market, sales and business development. She has been a sought-after speaker at events organized by the Direct Marketing Association and the Internet Advertising Bureau & National Public Radio.
Outside of work, Jennifer shares her time with family and charity – she is currently on the board of the Lighthouse Program for Grieving Children in Oakville and active as a fundraiser with many other organizations. After 20-plus years living and working in New York City, she returned to the Toronto area, where she lives with her husband and two children. Jennifer is an avid skier and a voracious reader.
Follow Jennifer at: