It’s that time. The business plan has been carefully crafted, product developed, core and secondary audiences identified, objectives are in place. It’s time to launch the marketing campaign.
You know who you want to reach, yet you’re not entirely sure how to reach your desired segment in the highly fragmented digital universe.
Because of course, digital is where it’s at, every single special interest group on the planet has their space on the web. Suddenly, individuals and certain demographics are considered influencers because of the extent of their network and the power of their voice within that network.
For example, the new “Single Indie” is emerging as a powerful segment that most marketers have yet to target. This group – unmarried childless women – possesses a number of very compelling traits that make her a valuable target for marketers. She is free and unencumbered. She travels extensively and has time and money to nurture relationships. Most importantly, positively engaging one woman in this segment will have impact across her entire social media network — averaging 1,500 followers!
And if your product can help them and their entourage, they need to hear from you. The question is, how to find them?
That’s where Willow comes in.
We know how to create continuous content and social marketing that engages and creates community. We know how to reach out into the social universe and engage with the most powerful segments and key influencers. We know how to drive business goals.
Get in touch today. We can help.