Digital marketing starts, but does not end, with your website. Even when social media figures prominently in your plan, your website will complement that campaign, allowing you to expand your message, your “story”, and drive conversion, however you might define this.
Social media and e-newsletters require different types of platforms, supporting list management, statistics, and ideally tools to automate basic customer interactions.
Platform Development, Management and Maintenance
Based on your strategy and the audit of any existing platforms (website, e-newsletter systems, social media pages, etc.), Willow can either take “turnkey” responsibility for creating or enhancing the platforms you need, or manage your team’s activities in this area.