The Willow services described above apply mostly to organizations working to have their own conversations with their own customers. Willow also has the skills and experience to advise media companies working to enhance their digital and online strategies and execute against those strategies, allowing those companies to play a strategic role in the conversations their own clients want to have with their target audiences.
There are times when an acquisition or brand strategy requires advertising.
Depending on the target audience and goals of the campaign, this could include digital tactics such as programmatic advertising, and potentially traditional advertising, such as outdoor, broadcast or print.
Whatever the needs of your campaign are, Willow will be your partner in building, executing and measuring the effectiveness of your creative and media plan.
Media companies often struggle to find the right mix of revenue tools for their properties (display, transactional, partnerships/sponsorships). Willow has years of experience developing and executing successful revenue strategies for many kinds of digital properties, leveraging print properties and print advertising, as well as established content development pipelines and editorial calendars.
Sponsorships can be a very powerful brand builder when executed correctly. Willow will work with clients to either develop custom designed sponsorship programs, or to identify, execute and measure the effectiveness of sponsorship opportunities as part of an overall strategy.
The Web might be twenty years old, but the evolution from print to digital remains challenging. Willow’s principals have lived through – and managed – these transitions and can work with you to achieve sustainable success in your organization.
Sales Management, Business Development
Success in digital media starts with sales and business development. Willow’s team can help you build the sales and revenue pipeline that leverages your capabilities, translating revenue strategy into sales strategy, and helping your sales team bring in the numbers through training, account strategies and management, and even help with closing.