Willow believes that the real test of any marketing program is motivating your target audience to become more involved with your organization and your offerings. Measuring results obviously justifies your investment and also allows Willow to tune and optimize the program to generate better results.
Traditionally conversion has meant actual purchase, but today this can take many forms: product or service purchase, white paper/information download, subscription to free newsletter, website visits, brick-and-mortar store visits, paid subscriptions and memberships, contribution and support to causes and charities. Measurement of each type of conversion should be supported in the digital platforms you use (see Platform Audit above).
E-Commerce Strategy and Store Management
Ecommerce has exploded and now represents a real opportunity to open up new sales channels for retailers.
With our deep experience working with affiliate programs, social shopping and ecommerce platform development and management, Willow brings the most current in social shopping strategies and ecommerce technology to the table for our clients.
We think out of the box when designing new solutions, yet we also have the business savvy to understand how and why to integrate and measure the effectiveness of new digital sales streams within existing and new businesses.
Subscription/ Membership Models
Registration, subscription and actual membership are great ways to formalize relationships with your customers. They also give you legal permission, under the Canada Anti-Spam Legislation, to continue your e-mail conversation with subscribers and members for the length of that relationship. Willow can help you use this model to deepen and extend those relationships and drive additional conversion and ROI.
Social enterprises and charities increasingly use digital campaigns both to raise money and build awareness and volunteer support for their causes. Willow can help your charity or not-for-profit take advantage of best practices in digital marketing to achieve your objectives, without necessarily requiring the level of program or infrastructure investments that might be made in a for-profit project.