If you want to have a conversation with your customer, you have to have something worthwhile to say. The authentic conversations that unlock customer trust require real and relevant content. Perhaps you have this content already – but it’s buried in long, indigestible reports. Maybe you know the content exists somewhere, or you need to create it in response to the customer insights you already have. Regardless of the situation, Willow can build a program that will effectively tap into the content you have, or create fresh – and timely — content, to feed the conversations that you want to have with your customers. Willow will also frame that content into an editorial calendar that aligns with your business goals and timing.
New Media Production
Today’s online conversations are not just text-oriented – and Willow works well in many formats:
- Video: direction and production
- Audio: Interviews and webinars, podcasts
- Graphics: infographics
- Website design
See the Authentic Conversations section below about how Willow can create content-rich events that will create even more content for your campaign.
Willow also works en francais – bien sur! C’est Canada, non?