A hallmark of Willow’s approach, captured in our tagline “Reach the new, most powerful segments”, is targeting your digital marketing strategy on the key digital influencers for your audience. Willow has a track record of successfully identifying, engaging and influencing the individuals who can in turn motivate your audience more broadly.
The first task a marketer must accomplish when designing and launching a marketing campaign is to tightly define current and aspirational target audiences. In order to credibly do this, research is key in segmenting target audience psychographics and demographics, as well as persona development. Willow uses its own brand of Marketing Strategy Planning Template to help make this process efficient and effective..
Personas put a human face on the quantitative and qualitative numbers and can be very useful when helping disparate teams create content for and market to a new target audience.
Willow leverages significant experience employing research tools as well as technology to identify desired target audiences, and to create human personas and use cases with specific brand preferences.