“Willow Strategy has truly transformed the Barrington’s online shopping experience, which has gone from “afterthought” to becoming an important source of revenue. The new look and feel of our online store reflects our upscale brand, and showcases our top-end fashion products with gorgeous images, evocative copy, and intuitive navigation. Improved integration with our point-of-sale system allows us to offer more of our product line for sale online, and to more accurately reflect sizes, colourways and available quantities – improving the customer experience and reducing our support costs. A comprehensive promotional program uses social media and targeted advertising to drive more traffic to our online store and gives us tools to increase engagement with our existing customer list – leading directly to increased revenues.
Working with Willow has paid off – and our online marketing efforts are now an essential part of our business.”
Paul and Brenda Barrington, Owners
“Willow was instrumental in providing an integrating social media and continuous marketing strategy for a significant health-related marketing brand at Family Communications. Willow’s insights helped drive their strategic initiative and our expertise will contribute to enhance ROI for their project.”