Willow’s vision is to help clients align their goals with the growing aspirational, self-actualization trends in the market, enabling clients to tap into the most lucrative customer segments online – and In Real Life (IRL).
Willow was conceived by Jennifer Stothers, a digital marketing pioneer with over 30 years of experience in digital media around the world. Jennifer is an expert at:
- Content Marketing
- Social Media Strategy & Execution
- E-commerce Strategy & Management
- Advertising & Sponsorship Revenue Strategy & Implementation
- Event/Experiential Marketing
- Member & Subscriber Development
- Partner Marketing
- Sales Strategy & Representation
- Search Engine Optimization (SEO)
- Not-for-profit Fundraising & Digital Awareness/Communications
Willow combines these skills and expertise into an effective digital marketing plan that will connect you to the new influencers.
Willow does not employ an agency model but rather a project model. Our goal is to help develop and execute your digital marketing and social media strategies while training you to ultimately manage it in-house.
Digital media is becoming so fragmented and specialized, that it’s impossible to project staffing needs while remaining nimble and profitable. When necessary, we supplement our core team with a family of freelancers and contractors – allowing us to keep costs and client fees down – while providing world-class work.
This philosophy creates a culture that optimizes creativity and passion as it allows team members control over which projects they take on, the ability to choose when and where they work – or, in other words, true work-life balance.
Strategy, Execution, Results
The primary driver behind Willow was to help companies achieve their strategic objectives with today’s digital marketing techniques – leveraging their own skills and resources as much as possible.
Why the name Willow?
Our name refers to the 70-year old willow trees that grace the front lawn of Jennifer’s home where many of our initial brainstorming sessions took place. The huge, strong trunk of the willow symbolizes Jennifer’s strong and varied experience. The willow tree symbolizes inner strength and inexhaustible flexibility to bend around obstacles. Magic wands are made from the willow branches, so what you have in mind has all the magical ingredients for success. Most importantly, the willow’s bright green leaves in spring forecast celebration, fresh opportunity, and speedy growth…